CPA (Cost Per Action) Marketing is basically a concept of making money by simply getting users to perform an action. The action might be filling out a form, downloading and installing software, etc. There are different types of CPA offers that you can promote ranging from low cost offers which require a prospect to enter their email or zip code to high end offers which might entail filling in a form for a free trial product.
CPA Marketing can be quite tricky to get into. One thing that is required from you before you get started is a website. Your website should have a theme related to affiliate marketing in order for you to be approved by the CPA networks. Unlike traditional affiliate marketing, CPA marketing is more difficult to get into because you must initially be approved by CPA networks who act as middlemen between advertisers and publishers. CPA networks require you to be approved by them because they want to make sure you are going to be sending them genuine traffic to the offers you wish to promote. Also once you are approved you are assigned an affiliate manager who will look after your interests in each of the CPA networks you sign up with.
There are basically a couple of ways that most people drive traffic for CPA offers.
– One of the most popular ways of doing this is by traffic arbitrage. This is where you buy advertising using strategies such as PPC, PPV, SEO, Media buys etc and then send that traffic to the CPA offers you are promoting. If done right, you make money on the difference between what you pay for advertising and what you make from each genuine lead you generate to the CPA offer.
– Another model that works very well is to build a list in any chosen market, then send them CPA offers regularly. This in my opinion is the best way to make money with CPA marketing because you can market to the same list over and over again. So in other words, you pay once to get the prospect on to your list and then promote to them regularly.
Both models have their pros and cons however, in my opinion you should test extensively in each niche you go after to find out which method will work for you.
One of the crucial things you need to be aware of when promoting CPA offers is to know when a specific offer is no longer available. CPA offers have a time frame so you should liaise with your affiliate manager regularly to see which offers have expired.
There are some simple techniques and strategies you can use to cash in on CPA offers. I will suggest you pay attention to hot topics and also check out what people are searching on now and look to see if there are any CPA offers that you can promote to take advantage of the latest trends. For example at the time of writing the article, the Apple iPad is just about to be launched and various CPA networks have offers that you can promote to cash in on these trend.
Timing is also a great factor when promoting CPA offers. For example if you find a hot product that you can cash in on, you might want to use paid traffic to maximise your earnings.
Finally, CPA marketing is a billion dollar business that is very easy to operate from the comfort of your own home. Advertisers need leads for their products and services so they tend to work extensively with CPA networks to achieve their goals. Do make sure you read the terms & conditions of each CPA network you sign up with to find out what is required of you as a publisher or affiliate and what type of traffic you can send to the CPA offers you wish to promote.