Elements of Incrementality in the Affiliate Channel at Affiliate Summit East 2016


This was a conference session titled Elements of Incrementality in the Affiliate Channel at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.

Affiliate Summit East 2017 attendees

Session speaker:

  • Joe Sousa, Affiliate Coordinator, Fanatics

Session description:
Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate.

Experience Level: Intermediate
Target Audience: Merchant/Advertiser
Niche/Vertical: Incrementality

Slides: Elements of Incrementality in the Affiliate Channel

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

The post, Elements of Incrementality in the Affiliate Channel at Affiliate Summit East 2016 by Shawn Collins, was originally published on the Affiliate Marketing Blog.





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