How to Know When You Should Use Paid Social Media Traffic

Have you ever used paid social media? I know some people who completely avoid it. They think it means cheating, or it’s somehow inappropriate. In my opinion, paid social media traffic is an excellent tool. Obviously, I’m not talking about illegitimately purchasing likes or shares…

Marketing Strategies – Making Indirect Marketing Work for You

What is “indirect” marketing? It is quite different than its opposite, “direct” marketing. Indirect marketing is indeed a more passive strategy. It often times happens on its own through actions that are not as aggressive and/ or channeled as direct approaches. Direct marketing, on the…

4 Free Digital Marketing Opportunities Most Marketers Are Missing

Digital marketing. To some, it’s merely another fancy buzzword. To others, it’s the backbone of their entire business. In my life, digital marketing is almost everything I do. For most entrepreneurs, however, it is a highly underutilized and misunderstood tool. Most people think digital marketing…