Marketing AI: It’s time for trust and transparency

If marketers are going to start relying on artificial intelligence, they need to learn how to trust it. Contributor Matt Zilli discusses how transparency will help marketers understand what AI can do for them here and now. Please visit Marketing Land for the full article….

How marketing ops can deliver value to the C-suite

Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing’s contribution to the organization. Please visit Marketing Land for the full article. Source link